If you run an e-commerce business, you should know that your website is the most valuable tool for your business. Therefore, you should make sure that your website should be well-maintained. Now, it depends on the type of business you are running that whether it is a B2C business website or a B2B business website. So, let’s look at the major differences between B2C and B2B e-commerce website designs.
Product supporting content
In a B2B e-commerce website, buyers have to learn about their products on their own with the help of product videos, articles, or blogs as it holds a lot of hand-holding. However, on a B2C e-commerce website, the individual buyers are the actual customers and the website gives clear and high-resolution images. Discounts are also given along with ratings and reviews.
There is no clutter on a B2B website’s homepage. It has a very simple and straightforward design with informative content. Moreover, a B2C front page is very flashy and has more priority on discounts and special offers. The headlines are very catchy.
The call-to-action is the point where the buyer takes the next step. So, on a B2B website, a CTA is usually more to the point, whereas on a B2C website, it is very creative.
The checkout process
The checkout process is the last step of the customer journey and here also the difference between the two is clear. In a B2C business website, the products are added to the cart by the customers, then discount coupons are applied, fill in the delivery address, and make the payment. However, on a B2B business website, the process is automated and pre-programmed.
The pricing on a B2B website is not shown on the front page. Loyal customers have customized pricing. And on a B2C website, the pricing system comes in the form of discounts, coupons, sales, and special offers. There is transparency and consistency in the pricing system.
So, if you want to build a business, it is very essential for you to understand the difference between the two business website designs. And I think now, the difference is clear that both the websites are way different from each other. You have to make the website depending on the type of business you want to start.