Nowadays, when people search for anything on the internet, they expect to get results in nanoseconds otherwise they will move to another website that will give faster results. To retain the potential customers who visit your site, your site load speed must be faster or you will end up losing a potential customer.
Reasons why the load speed of websites matters!
If your website is too slow in loading the page, a visitor will lose interest. Fast websites will result in better user satisfaction and improved user experience. Visitors explore more when the website runs smoothly.
2) Better search engine ranking
Page experience is one of the factors that help in improving the SEO of the site. A fast website will rank higher on search queries. Therefore, website speed must be faster to grow your business.
3) More website conversions
Conversation means when the customer reaches your site, they will buy products, explore different areas on your site, increase click-through rates, and so on. Customers are more likely to explore sites that have fast loading times, so there are more chances of conversation if your website is fast.
4) Customer Retention
The major factor in the retention of the customer is the performance of the website. If your brand has great products and services but has a slow loading time then you will end up losing with no profit at all.
So, to increase the marketing of your brand your site must be fast enough that customers will again buy products from it. This will result in customer retention.
3) Less bounce rate, more traffic
A fast website will attract more traffic than a low website. It enhances user experience and improves customer satisfaction which must be the top priority for every business. Faster websites reduce bounce rates and improve conversion rates.