Today in the era of digitalization every company has its own website. Therefore, websites have become crucial, but a well-designed website is what every company is looking for. Websites can become great by using attractive templates and themes. But, it can become even greater if we take care of these 6 features:
Easy Navigation: The navigation bar on the top of your website is important. Website visitors can easily navigate and categorize the services or web pages that they are looking for. In order to make the website’s navigation effective, you should follow the three-click rule. It means a visitor can navigate to any website page within 3 clicks.
Blog Section: Blogging is best for search engine rankings as well as it can be best used to teach your target audience. Today, every big brand has a blog section to help its audience know more about its products and related topics. Moreover, it is among the best methods of branding.
About Page: Most of the visitors visit the about page to read about the company. As it is hard for anyone to trust without knowing about the organization, goals, and its team. Moreover, with the help of the about us page you can easily communicate the story of your brand.
Email form: Email capturing form has become crucial nowadays. Moreover, it helps in connecting your brand with potential customers. Also, you can share regular updates regarding your company and the product or services that you are offering.
Call to Action: Irrespective of the type of website that your business has, you must place a call to action buttons rightly place on your website. The call to Action button helps in directing the visitor and making them into qualified leads.
Contact Information: Every website must have contact details on the contact us page and footer. As most of the visitors think to visit your office, therefore it is a great way to earn loyalty.
So, don’t forget to implement these 6 features on your website. Now, it’s time to analyze your website.