All About Optimizing the Opencart Website for Search Engines

ptimizing the Opencart website

What comes inside your mind when you think about a search engine? Of course, Google, being the most used search engine. Every website owner optimizes their website as per Google’s algorithm. SEO is not a onetime process as Google keeps on improving its search results by changing its algorithms. So it is important to follow Google’s algorithm.

Here are the factors that help you optimize your Opencart website.

Keyword Search: Google has creates a free tool for keywords suggestions i.e. Google keyword Planner. With the help of this tool, you can do your keyword research as it tells how many times a keyword is searched on Google. Keyword Planner helps you research keywords for your target audience based on country, product, category and more.

Grouping of keywords: After researching several keywords are grouped to form different websites or product pages. This process should be done carefully.

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Primary area of Keywords to get maximum results:
  • URL: In URL, the primary keyword should be included. Opencart allows you to target URL keywords easily. URL should be easy and simple.
  • Title tags: Search engines consider title tag as a ranking factor. Well researched and optimized keywords should be used in title tags.
  • Meta Descriptions: Meta description is the short description written under the title of search results. It should be 150 characters and it should include target keywords, USP and CTA.
  • Page Header: Every page should have an H1 tag. Moreover, it should have a primary keyword and have an attractive heading
  • Page Content:  Today search engines rely on the content and the keywords that are used in the content. To focus on rankings, keywords frequency, content length and keyword relevance are the few most important factors.

Since products are grouped under different categories, keywords must be optimized as per the categories as well as for each product page as well. Do you want to optimize your Opencart website? We have dedicated experts to help you. To know more about Opencart SEO, contact us now!

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