We have managed to update with some trending tips and tricks of the trade in order to improve growth. If you follow them religiously, these will ensure your steady growth fast.
With such growth in terms of numbers, it is safe to expect continued industry growth. But, this is far-fetched as along with this growth E-Commerce merchants would be facing more competition; healthy competition to sustain. Evidently, more E-Commerce businesses will be introduced into the market, it is important to keep pace with the current E-Commerce trends, particularly those involving technological advances that are instrumental in shaping consumer behavior at large.
These following tips, tricks, and trends are merited attention to stay ahead of E-Commerce competition.
We are presently in a digitized era which is fairly interconnected and consumers are buying from more than one online channel at any given time.
Now it is quite a breeze to focus your idea into an E-Commerce business. Like Wix.com, cloud-based web development platform where one can easily create and customize a professional online store. Wix.comoffers the easy option to drag and drop format which you can choose from various templates available to create an attractive online storefront. What more? It is also optimized and compatible for mobile devices besides providing tools that would help you manage all your orders, inventory, payments, taxes and shipping even while promoting it takes your business to the next level comfortably.
You have to only ensure that you market your online store on social media platforms and other online stores, like Amazon and eBay, as well as in brick-and-mortar stores to make your presence. Irrespective of the channels you sell through, remember to offer genuine, personalized customer service, as it will make your E-Commerce business stand out from the others leading to great customer experience.
Willingly accept AI-powered Chatbots if you are looking for an effective competitive advantage. Everybody is in a hurry 24×7. in today’s market place where products or services on-demand is just a click away. Customers expect prompt attention. Therefore only sustained customer service will win you over them and also retain them as loyal customers.
When business gets tough, hectic and hard to manage the feedback, requests, inquiries, for E-Commerce merchants Chatbots, powered by AI, is the right solution.
However theoretically, automated Chatbots can answer several web users at the same time. While the response time is instant and constant across all time zones, there is no need for human intervention. But there is a hitch since Chatbots are computer programmed; they have their limitations; as they work according to the programmed data and by the code that created them. In other words, they cannot think beyond the program, recognize misspelled words or answer incomplete inquiries that are fed.
The generation next technology of AI-powered Chatbots is smarter and highly sophisticated. They are multilingual and can understand the meanings of sentences and not just the keywords. So they can help you to achieve and sustain customer satisfaction, which will give the right impetus in your long-term E-Commerce growth.
In today’s dynamic world of E-Commerce, video content and video marketing cannot be neglected. It has become an important element of E-Commerce, as we see consumers spend a major part of their time watching video on desktop and mobile devices. Moreover, video is a compelling and fun way to actively engage the consumers and can be the best way to share your brand image or business profile.
It is therefore significantly beneficial to incorporate video throughout your E-Commerce website. Wix.com,cloud-based web website developer, mentioned above offers right bespoke solutions for incorporating video content, with video background, single-player video, or full-width video strips, etc. You can also enhance your home and product pages with promotional and tutorial videos by embedding video from social media or by adding video-based design elements.
Voice search is fast becoming the newest tech-trend although online searches by typed text remain the way for instant messaging.
The opportunities for eCommerce merchants, in the future, particularly with regard to SEO keywords and product descriptions that appear on your website, are good as the advancement of voice search and our growing dependence. It is, therefore, time to focus on improving your product descriptions. It has to be appealing, concise, and better in terms of clarity in sound when read aloud by Alexa, Siri or other virtual assistants. Long-tail keywords are preferred as voice queries tend to be longer than searches that are typed in.
Only because your online customers reach the checkout and payment process does not necessarily mean they will actually complete the process. It is possible; you could end up losing potential customers if your final stage of the shopping experience is a smooth sailing process.
Therefore, if you want to improve your conversions and obtain a competitive edge over E-Commerce competitors, do not forget to offer a hassle-free online store with an easy checkout process and payment options. Let the customers speak of their experience.
Regardless of how much the E-Commerce industry continues to grow, at the end of the day, its number one priority will remain the same to provide a positive consumer shopping experience.
Remember to integrate the latest E-Commerce trends including omnichannel marketing, AI-powered Chatbots, video integration, voice search, and a simplified payment process, to triumph over e-Commerce competitors.