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FAQs About Facebook Marketing – Organic And Paid

social media optimization strategy

Nowadays, Facebook has become a leading platform for the online advertising of goods and services. Many businesses are doing social media networking with the help of Facebook. But some businesses have many questions regarding Facebook marketing.

So, explained below are the most frequently asked questions from clients about Facebook marketing.

Is organic social better than paid social?

Organic social means earning interest without paying for reach whereas paid social means when you want to go faster on a predictable and regular basis. You should focus on paid strategy when you will have limited resources. And when you can improve your overall result from Facebook, you should choose the organic strategy.

What works best on Facebook that attracts organic engagement?

Content matters the most and generates value for your business. If you are posting for the sake of posting, you should avoid this because it does not work. Try to drive value for your audience. You will earn a fast response time badge from Facebook when you will have a fast response time on your page message.

What works best for Facebook paid posts?

Visuals play an important role in the paid posts. If you will use high-quality visuals in your ads, then Facebook will reward you, but a fuzzy-looking image will irritate your customers and they will move to your competitors. Users also start trusting your brand after you start uploading high-quality images on your page.

What should be the length of your Facebook video ad?

Nowadays, users have no patience. So, always try to make short videos for your customers. Your content in videos should be attractive, good, humorous, and creative. You should not make a video that will exceed 30 seconds or a minute, but not more than that.

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