Here is the guide for local SEO
The Internet has provided countless opportunities for business and the way we look at everything. For the growth of any business, reaching the potential customer is important. If you are well known in the community it is guaranteed that every 10 out of 8 customers are bound to visit your store. This is imperative for all kinds of businesses.
In many cases, businesses are difficult to gather more customer base. Here comes the part of local SEO. It helps you to boost your online visibility with increased revenue growth. Here are the steps you need to take for optimizing your local eCommerce business.
Create Your Google My Business Profile
Firstly, you must set up a Google business profile for your business with the specific location. Then select the most relevant business category for your business. For example, if you own a guitar shop in an area, then choose the music store as your business category. Add as much as information you can provide about your online business while creating this profile. Lastly, link your business profile with your website.
Build Local Citations or Back-links
The number of high-quality backlinks a website has is a good factor that helps in gaining high rankings. Usually, for a local eCommerce store, the source of backlinks include local business groups, customer’s websites/blogs, friend’s website/blog, news websites, review websites, etc.
Improve Your Website’s On-Page SEO
The on-page SEO consists of the most vital part of the business i.e. including information wherein keywords are mapped into the content. The most vital part is URLs, headings and title, meta description, where you can add keyword related to your business.
Optimize your website content targeting Local Audience
Your website must be drafted according to the local audience. What works best somewhere else may not work in your area. Therefore, it is mandatory to create content keeping your niche market in mind.