Google has recently announced the launching of its latest version of Google Analytics 4. As per their announcement, Universal Analytics (UA) will stop working and acquiring new data from the 1st of July 2023. Until then all businesses and e-commerce are allowed to use universal analytics. But after the announcement of this latest google analytics 4, everyone is quite worried and concerned about how the latest google analytics 4 will impact their business websites?
So, let’s try to understand in this blog how Google Analytics 4 Will Impact your eCommerce Website?
This latest version of UA (Universal Analytics) has come to light after a very long time, so it is obvious that it will come with a new improved user interface and analytical overview of your customer’s uses and data. It will show all your analytics altogether in a new and improved way. After using it for some time, you will also like the new overview of this interface and presentation. Therefore, it will help you to increase your business quickly.
The biggest change which has been made in this latest Google analytics 4 is that Universal Analytics was dependent on the cookies of your customers to acquire and analyze all your customer’s data. Many customers do not accept cookies due to concerns about their security. Hence universal analytics was not showing all the right customer-related services. But in the GA4 this problem has also been set up. Now, without depending on cookies you can still analyze all the right information and data of your customers.
This GA4 is highly customized and compiled with AI-based memory which makes it a very useful data and information provider platform. There are several AI-based options available in this GA4, which enables you to know all the possibilities and predictive insights.
Apart from these vital changes, there are several new changes that have been done by google in their GA4, some of them are not actually very beneficial for us and some of them are just the damn important analytics.