Social Media :-
Another mode to increase your online presence is the profiles on social media. Keep a tab on your target audience on social media platforms where you will find them in large numbers. Generally, these users will expect to find you there. So be active on all the social platforms to generate results. The popularity of your business gets scaled due to the following and Google watches your progress. In order to maximize engagement, publish updates on a regular basis, by sharing your content and also of others.
Robots.txt file is needed to allow search engines to crawl your website. Make sure you disallow any pages you want Google to ignore, like login pages and landing pages.
Disavow & Reject :-
To keep you out of the competition for a keyword, there is a possibility to hack your website by another competitor. Google can be requested to reject links in Search Console. Yes it is possible but this is an optional feature. However, it is good to know about it as someone could try to tamper with your site by sending you spam links in order to spoil your reputation prompting Google to take cognizance of your website.
Check Your Score – Your Site Authority
Check the authority of your site after having implemented all the above parameters to your strategy. By using Open Site Explorer, you can receive a score out of 100. Check the score and watch it scale higher and higher.