How to engage more visitors to your website:-
A good website’s goal is to generate leads, increase conversion rate (% of traffic) and get target customers. The visitors need to stick around your website long enough to explore your offering and for the business, it’s a huge win-win when the first-time-visitors gets converted into loyal customers towards your brand’s services.
Following mentioned are the different tactics which helps to boost visitor engagement on your website:
For a good website, having a ‘About’ page is key to get people know about your brand. Videos, contact details and verified social media can be included to keep the users engaged.
Search engine credibility:-
Now-a-days, SEO has become mandatory for better, which helps to increase the search engine rankings of your service. Optimize your content by using the ‘Google keyword tool’ for finding the popular keywords related to your kind of business.
Pretty (ier) & Functional design website:-
A website’s layout design matters a lot in generating the optimized traffic .The ‘homepage’ needs to be professional and well designed, which results in increased time on page views. Figure out what works better for you and put the best side of yours to get the visitors coming back to you again and again.
Get the visitors more engaged by asking them to ‘subscribe’ to receive for any updates on your newly launched products or services. Interacting with the customers always helps in getting to know the pulse of the audience and in building a strong customer-relationship.
Content is the king, only when done right:-
It’s a great start if you load website with some helpful and incredible content which gives a fresh feel to the visitors.
Ensure that your website should be compatible in mobile viewing.
Having internal links, hyperlink, relevant anchor text within the content or to some other articles facilitates the visitors to navigate on your website more smoothly and easily and makes them to better understand about your kind of service.
Drop the ‘exit rate’:-
Track the pages where the visitors spend the least amount of time and which entry pages have the highest bounce rate. It’s a red flag when a visitor exits the site, indicating that the site is not promising enough. Figure out the problem arising bug and diagnose the same. There is immense scope for improvement as it’s a never-ending and everything is part of the learning process.
Good customer service support:-
Having a good customer support makes your website more likeable and your brand trustworthy. It’s only possible when the customer support is available 24/7 to solve the technical issues when arise and gets resolved all in on-one-go. The customers shared feedback can be used to develop the product in a better way without any bugs.
Positive the reviews, more the conversion rate:-
Another way to keep the audience engaged to your site is to get your business listed in online world of marketing portals like in directories and review sites.
It’s a Wrap!
User-friendly websites keeps the visitors hooked to your site pretty long enough to decide to take the desired action – either in making a purchase, contacting you, signing up for a newsletter or subscribing to a service.