As we all know that every e-commerce site page has a single goal of driving more sales. The funnel of your e-commerce conversion for your visitors always starts from a homepage or the category page. Your category page gets a lot of traffic from a search engine; therefore, it is one of the most important pages on your site.
If your visitors will not be able to get easy navigation of your product category pages, they will go back. So, let us look at some ideas that will help you make your product category and product pages attractive.
Create Proper Product Categories
You should always start by creating a proper product category if you want to be successful with your e-commerce product category pages. It will make it easy for people to find what they need.
Go From General To Specific
It is one of the most critical components of a product category page to go from general to specific. Your categories should start general while setting up your category pages so that your shoppers may refine their search until they get to what they want.
Customize Your Heading Tag
Your heading should be so attractive and creative that grabs the user’s attention because it appears at the top of the page with all the information about that category page.
Create Category And Subcategory Pages
You should break down your pages into categories and sub-categories as you have numerous e-commerce product categories to show to your visitors. It will make it easy for your users to grab the information.
Make Sure Category Page Images Are Consistent
Your category page design should be consistent because people always turn to e-commerce product categories when they are not sure what they want. It will help them know everything you offer to narrow their focus.