You are doing everything right to create an awesome app, but you won’t get results if nobody knows your app. So now the question is how to stand out from the crowd who have millions of apps. Mobile application users, the only thing which is sure is that there is more than one way of getting the results we want.
So in this article, we will share some of the mobile app user acquisition strategies that will help you get the desired result for your mobile app.
App Store Optimisation
App Store is still the number 1as there are millions of apps downloading from the store every single day. This strategy can deliver a huge amount of quality traffic to your app. But make sure that you are using it in the right way by focusing on key page elements include search keywords and perform A/B testing.
Organic mobile user acquisition
It is also an effective and cost-efficient strategy to drive app user acquisition. You can achieve this by building a website, maintaining a social media channel that can help you get organic traffic to your app.
PPC campaigns or social media are effective ways to increase your customers. You can also intelligently place the CTAs and different ads which can attract and send users to your app. You can tell them about app features and the benefit they will get from your app. as users are only interested in the benefit get from downloading your app.
Winning your customer trust and building a long-term relationship is incredibly difficult when you’re just entering a market. In this situation, you can use the influencer in your business who already has an established relationship with your target audience, this method can increase your credibility and brand awareness. And the research shows that 33% of the users download the app under the influence of influencers.
These are some tips that you can use to perfect your mobile user acquisition strategy.