HubSpot vs Mailchimp: Comparing Platforms

With the growth of technology, today’s online business is growing at its own pace.  One of the main reasons for this is the presence of new powerful and productive platforms or software. Whether it is a small or medium business, everyone can afford several kinds of powerful tools and platforms to grow their business.

Hubspot and Mailchimp are one such platform that are helping numerous businesses to accumulate their highest potential with their automation marketing strategies. Both have tremendous marketing elements that one can use to fulfill their marketing needs.

So, today our concern is to know which platform is more beneficial and reasonable to use for you.

Let’s compare and understand the difference between these two to find out the best marketing platform for you

Automation of marketing

As we have told above, the reason why a person wants to get such a marketing platform is to automate their marketing services. So, looking at the features of marketing automation is crucial to differentiate between these two platforms.

Both HubSpot and Mailchimp are very capable to automate your marketing services. However, Hubspot is a leading and dominant automation marketing service platform because it comes with a variety of resources and tools which is not proposed in MailChimp. Mailchimp has primarily focused on the automation of a small segment of marketing which is email marketing.

Ads and Social Media analytics

Both platforms Hubspot and MailChimp are very good options for ads and social media marketing analytics. You can directly post on your social media platforms like Facebook, Instagram, and Twitter and can also analyze and manage all your social media ads and post very easily through both platforms.

However, if you focus on the performance and tools then again HubSpot wins here too.

So, finally, you have seen all the basic differences between these two platforms HubSpot and MailChimp. Both have almost the same specifications, features and performance.

So, if you need a marketing software solution for a small size business then MailChimp would or should be your preference as it provides the best solution at an affordable price compared to Hubspot. But if performance and tools are more important for your business and can afford the pricing of HubSpot then no doubt HubSpot will be a better and worthwhile option for you.