A professionally designed website is a valuable investment for the online presence of a business. It is the visual content strategy that adds benefit to the website. Also, it is the interactive design that affects your digital brand identity. So when you are thinking of building your digital marketing strategy, you must think about the big picture. Obviously, there are many things that come in the package of digital marketing strategy. Your website, business logo, business cards and even your LinkedIn, Facebook and Twitter profile have to be in sync with the visual language of your business.
As your website is a place where most people will interact with your business, it must provide a single strategy as a whole. Also, you’re online and offline marketing activities are most likely send users to your website. So this is the touch point where brands must leave a memorable impression on its customers.
Some of the businesses which are already having a website might think of redesigning it. A quality website adds a huge impact on most areas of your digital marketing strategy. There are various features in the redesigning approach that satisfy your digital strategy initiative. But if redesign ends up being worse than previous, then all efforts are wasted.
A digital marketing strategy must focus on core brand values and make sure these are reflected in every aspect of your website to ensure your online brand image is not damaged. It must define your objectives including lead generation, sales, or brand awareness. These should be central to your website branding strategy.
So, before hiring a digital marketing & website designing agency you must set out measurable KPIs for each objective say- conversions, visit, bounce rate, average time on page, or keyword rankings.
To ensure that your website meets your goals, your website design needs to consider: