Instagram has become one of the world’s most popular social networks because now it has a lot more than just posting photos and videos. People use Instagram to edit photos or videos and save them without posting. So, if you want to master your Instagram account, you should focus on the following five tips.
You should always add important information regarding your business on your Instagram profile because people will wonder on an outdated Instagram account if they are on the right profile. So, always make sure that your profile shows the most important and up-to-date profile.
Always make sure that your username is not that complicated because if your users will not understand your brand, how will they find you on Instagram. So, it is important that you make your username similar to your other social media account.
Instagram has a feature to add your URL to your profile and you should use this option as it will directly take your audience to your website. You can also add a blog post, promotional page, or e-book to your account if you did not have a website.
It means you can add all your important contact details to your account without adding them to your bio. But CTAs are only available on business accounts. You will have three options to use CTA buttons, i.e., e-mail, directions, and call.
If you want your audience to trust your brand, you should add a professional profile photo on your Instagram account. Try to choose a profile image that will be relevant to your brand so that your customers may find your account easily.