Microsites and its benefits

What is a microsite?

A microsite is a smaller, simpler website that is primarily focused on a specific goal, product, event or campaign. Microsites operate as independent websites and are distinctly connected to the parent site.

Domain Configuration of a Microsite:-

A microsite typically lives on its own domain, but may also exist as a subdomain. Here’s a structural example of the domain configurations:

Primary domain:

Microsite domain examples: Possible,

Benefits of Having a Microsite:-


Microsite has its own one of a kind URL with a unique address which lets people to easily remember, find your product and service faster and easier. This definitely is an advantage in search engine optimization.

A Focused Path:-

Microsite provides a more focused and clearer presentation of your brand of product and so potential customers can have a clearer and faster shopping experience without any sort of distraction.

Niche Brand Image:-

Microsite is an effective branding tool to give your new product or service its very own website.

Email Campaign:-

Microsite can drive hundreds, even thousands of online users and potential customers to look and search for your featured product or service.

Less Overcrowded Homepages:-

Because of microsites, your homepage is safe from overcrowding and online congestion.

Cost Efficient:-

Microsites contain only a few webpages of useful information, making it a very inexpensive way to have marketing impact.


A Microsite can be built quickly and with less internal friction between the marketing and IT departments.


A Microsite can serve as the hub of your marketing campaign where you can control the information as well as the data.

Firewall to Protect Your Company:-

A Microsite can create a sense of community. While creating a community among loyal followers is a good thing, opening up your organization to honest public feedback can have its uncomfortable side. A Microsite creates a nice firewall between the community and corporate.

Increased ROI:-

Because it can be a focus, testable communication vehicle that can generate leads, engagements, trial, demos, sales, and referrals, it can help organizations achieve their stated, measurable marketing and sales objectives.

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