What is a microsite?
A microsite is a smaller, simpler website that is primarily focused on a specific goal, product, event or campaign. Microsites operate as independent websites and are distinctly connected to the parent site.
Domain Configuration of a Microsite:-
A microsite typically lives on its own domain, but may also exist as a subdomain. Here’s a structural example of the domain configurations:
Primary domain: MyBrand.com
Microsite domain examples: Possible Subdomain.MyBrand.com, MicrositeforMyBrand.com
Benefits of Having a Microsite:-
Microsite has its own one of a kind URL with a unique address which lets people to easily remember, find your product and service faster and easier. This definitely is an advantage in search engine optimization.
A Focused Path:-
Microsite provides a more focused and clearer presentation of your brand of product and so potential customers can have a clearer and faster shopping experience without any sort of distraction.
Niche Brand Image:-
Microsite is an effective branding tool to give your new product or service its very own website.
Microsite can drive hundreds, even thousands of online users and potential customers to look and search for your featured product or service.
Less Overcrowded Homepages:-
Because of microsites, your homepage is safe from overcrowding and online congestion.
Microsites contain only a few webpages of useful information, making it a very inexpensive way to have marketing impact.
A Microsite can be built quickly and with less internal friction between the marketing and IT departments.
A Microsite can serve as the hub of your marketing campaign where you can control the information as well as the data.
Firewall to Protect Your Company:-
A Microsite can create a sense of community. While creating a community among loyal followers is a good thing, opening up your organization to honest public feedback can have its uncomfortable side. A Microsite creates a nice firewall between the community and corporate.
Because it can be a focus, testable communication vehicle that can generate leads, engagements, trial, demos, sales, and referrals, it can help organizations achieve their stated, measurable marketing and sales objectives.