What is a microsite?
A Microsite is a smaller, simpler website that is primarily focused on a specific goal, product, event or campaign. Microsites operate as independent websites and are distinctly connected to the parent site.
Domain Configuration of a Microsite:-
A microsite typically lives on its own domain, but may also exist as a subdomain. In other words, the Microsite’s main landing page can have its own domain name or subdomain.Here’s a structural example of the domain configurations:
Primary domain: MyBrand.com
Microsite domain examples: Possible Subdomain.MyBrand.com, MicrositeforMyBrand.com
Benefits of Having a Microsite
A Microsite is an individual separate page of a web site. It can also be a cluster of pages having its own URL with a unique address than its home page which lets people to easily remember, find your product and service faster and easier. It functions as a discrete entity within an existing website having advantage in search engine optimization.
A Focused Path:-
Microsite provides a more focused and clearer presentation of your brand of product and so potential customers can have a clearer and faster shopping experience without any sort of distraction.
Niche Brand Image:-
A Microsite is an effective branding tool to give your new product or service its very own website.
The Microsite can getbasket loads of online users and potential customers in thousands to look and search for your featured product or service.
Less Overcrowded Homepages:-
Because of microsites, your homepage is safe from overcrowding and online congestion.
Microsites contain only a few web pages of useful information, making it a very inexpensive way to have the marketing impact.
A Microsite can be built quickly and with less internal friction between the marketing and IT departments.
A Microsite can serve as the hub of your marketing campaign where you can control the information as well as the data.
Firewall to Protect Your Company
A Microsite can create a sense of community. While creating a community among loyal followers is a good thing, opening up your organization to honest public feedback can have its uncomfortable side. As a matter of fact Microsite builds a nice firewall between the community and corporate.
As it can be a focus and testable communication vehicle that can generate leads, engagements, trial, demos, sales, and referrals, can help organizations achieve their stated, measurable marketing and sales objectives.