Commercial marketing has become popular in recent times; yet remains complicated and baffles many users while using E-mail. Here we will delve into questions related to E-mail marketing. This will be helpful in developing start-up ventures without any hassle.
What is the ideal time interval for sending E-mails?
E-mail marketing has baffled marketers in terms of frequency of sending mails or reminders. Normally, one could send an E-mail with a gentle reminder as a follow-up after a fortnight.It is quite possible that the customer may forget about your business activities hence send follow up mails that are few and far between, as sending too many reminders will irritate your customers.
It is a worth while exercise to keep a record on how many customers open your E-mails to get registered or unsubscribed. This method will broadly tell you whether your frequency of E-mails is welcome or discouraging to your customers.
How to Prevent Spam Filters?
Spam filters are set differently according to different businesses. Therefore, it is a moot and debatable issue. However, some essential tips for avoiding spam are:
What standards need to be tracked for E-mail Marketing?
There are other mandatory metrics of your E-mail marketing efforts that you need to monitor besides your larger goals. For instance, direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business.