The make or break moment on your eCommerce website starts with the product page. It is the place where customers make the decision whether to purchase the product or leave the website without buying.
Let us discuss some of the factors that can improve the search engine rankings and conversion of your e-commerce.
Quality product images
The images of your product give vision to the customers. The more appealing your eCommerce visuals are, the more trust you are able to build with your customers and of course better conversion rate it will going to be. You can display different angles of a product which gives the customer a feeling of satisfaction about the product.
Great product descriptions
Product description can also increase your conversion rate. Opposite of the preferential highlight the benefits of product not just talk about the features. You can include short and long product descriptions. In short, the description tries to address big sets of the product. Where a long one you can address all the questions which customers are willing to get from you.
Product reviews are social through which is considered as the credibility of the product. The customer will get confident if the product has positive reviews. This information is necessary if you want your customers to be more confident with their purchases.
Product videos are one step ahead of the images. Videos can easily engage customers and the best part of creating videos is both search engines and customers love to appreciate the videos.
Fast loading and mobile-friendly
With the growing usage of mobile phones, you can’t ignore the importance of it. Your eCommerce website should be responsive. With its responsiveness, you have to consider its loading speed. Nobody likes to visit your website if your website takes time to load.
So these are the improvements that you can use to rank and increase your eCommerce sale.