Role of ecommerce in Restaurant Industry

Modern technology has come of age and touches virtually everything as the world comes to rely on accessibility and mobility – the restaurant industry is no exception. In short, technology is beginning to touch every facet of the dining experience for the customer and restaurateur alike.

Restaurants are the go-to places to eat and the impact technology can have on a dining experience is immense.  Technology in the restaurant industry is impacting how customers choose where they eat, but also what to eat and how to order it. There’s no doubt in today’s technology-driven world, e-commerce is playing a giant role in managing your restaurant for better!

Positive Reviews:-

Online reviews are very much important for any restaurant in making a name for itself today. Positive reviews and recommendations help in gaining the likes of the customers.

Strong online presence:-

Well, customers rely on the internet for information and if your restaurant is nowhere to be found, it is quite unlikely that customers will search for you. Most restaurants turn to either a website or social media (or both) to stay in touch with patrons. It has been revealed that quite often even chefs take time to turn to the online world to communicate openly with their guests; by posting their cooking videos online or offering tips.In short,the aim is to build relationships via social media.

Convenience of mobility:-

Convenience has become a modern catchphrase in every industry. Convenience is generally about portability, time-savings, and order accuracy. The wait times at restaurants no longer are monotonous. It is being reduced as servers are able to turn over their tables faster by using mobile devices. Now smart mobile devices are brilliantly used to place orders ahead of time or from centrally designated order stations. 

QR codes:-

In recent times, QR codes are appearing everywhere, apart from merchandising packets to even on receipts; but depending on the country, you are in. Right from linking tech-savvy customers to restaurants websites or promotional sites, to asking for feedback after a meal, the URL can work quite efficiently. It is happening;QR codes are quickly gaining popularity within the restaurant industry

Geo localization:-

Now, guests intending to eat out are able to check into restaurants with the help of their smartphones. Restaurateurs, who have drawn into this technology, find this tool inviting and very useful for identifying frequent customers in order to offer promotions or to communicate directly with specific customers.

Discount coupons

The value of putting a discount online is greatly disputed; whether or not it drives repeat business. With majority of the customer feel that online coupons do little other than erode the very value perception of a restaurant; it is nevertheless, a moot point.

Mobile payments:-

Smartphone adoption among consumers isn’t quite ubiquitous yet, but a growing majority of everyday customers now uses portable devices every day. Having said that, the same consumers are accessing e-commerce and mobile websites like never before; including platforms where they can make purchases. The restaurant industry is in a similar situation. Mobile apps and mobile-friendly sites are becoming a popular trend in the foodservice industry because they give customers the option to place an order on the restaurant website from where ever they are. Restaurants now offer more flexibility in online ordering where consumers can order their food.

Quicker and easier delivery:-

Until the advent of the smartphone, consumers would have to call businesses and order takeout or delivery items. Restaurant delivery is going mobile thanks in part to already established e-commerce and digital technology.

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