Significance of Social Media Marketing (SMM):-
Social media marketing is the best way possible in today’s technology driven world to validate your brand as the social networks has a huge impact on the users. Strong media presence of the business is very much important to communicate with the right kind of customers.
- Posting ads about the business activities on social networking sites drives the desired targeted traffic.
- Social media boosts your company website’s SEO (Search Engine Optimization) as it aids in earning top spots in search engine rankings. People looking out for certain products gets directed to your site by using the search keywords.
- Social media marketing helps in the product development and improvement, and it’s a good way for introducing any new products in accordance with the current trends existing in the market.
- Social media helps to track the users visiting your site, the click-through rate, the time they spend on the website determines the current demands and interests of the consumers and what they would likely buy from your online store.
- Mobiles have really come of age and most of the social activity is carried out only through smart phone . So your website will be most likely viewed through a mobile device, compatible and offers the viewer a positive experience.
- Having a attractive social profile is very much important now a days to the extent that social profile is the first thing people look out for than the website of your company.
- Social profile plays a vital role in increasing the brand image of the products you endorse.
- Clients have the opportunity to communicate ,ask queries , and if at all they encounter any problem with your product or service, users are receptive to your messages and you will get to know about it right away. And the feedback from the clients can be used to resolve the issue and being responsive builds a loyal liking to your brand.
- Social networking can help you get noticed at events, and even generate earned media coverage.
- Posts going viral on social networks garners huge media coverage and attention-things like this keeps your business activities alive and happening and will fetch you more sales and profits.
- Social networking is as cheap as it gets and the customers do the rest of the marketing by spreading the good word-of-mouth when the customer loyalty is earned.