Due to Covid 19 pandemic spread worldwide since 2020. Every business was affected due to Covid, but that was the breakthrough for online social media commerce.
Looking at the trend of online social commerce, China’s social commerce market is on top of the world. Above all, the US social commerce market is learning from the success of Chinese trends. So what makes a social commerce market more powerful?
In 2020, Instagram Shops was launched by Facebook by integrating eCommerce with social media. Instagram is one of the world’s biggest social media platforms for eCommerce integration. After the pandemic, the social eCommerce market achieved new heights at the rate of 30%. And, the market continues to grow in 2021 during different phases of Covid 19 lockdowns.
Should an eCommerce business care about the online social commerce market? The answer is yes, people are consuming social media content every day and the number is growing at a huge rate. In the eCommerce industry, a brand has to stand out from the crowd to make it visible to get enough revenue to survive.
Social media is one of the best platforms that can help your eCommerce store get engagements. Social media platforms help you share interactive and shareable content. Above all, most marketers use viral content marketing to boost their revenue.
One of the primary benefits of social media is cost-effective and narrow target marketing. Moreover, social media helps you build groups that make it easier for any eCommerce store to boost its brands.
People are consuming social media content more and more every year as the average attention snap is being decreased each year. Integrating your eCommerce store will boost your brand awareness as well as increase revenue.
Consult with our experienced team to know how your eCommerce store can be benefited from social media. Talk to our team members now!