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Social Media Optimization (SMO)

Social Media Optimization Dubai UAE

Social Media Optimization (SMO)

What is ‘Social Media Optimization (SMO)’?

The evolving usage of social media networks to develop and manage an organization’s message and above all to stay connected with the masses, read customers.  Moreover, social media optimization is used primarily to increase awareness of the launch of new products and services.  As a digital strategy stays updated in real time and prevent potential negative news of products and services.

 Understanding ‘Social Media Optimization (SMO)’

In this modern age, there is a plethora of social media platforms available to proclaim and propagate information about products and services. This includes popular social network websites like Facebook and Twitter, video websites such as YouTube or RSS feeds and news aggregators, blogs etc. these make the organization visible.

Inherently social media optimization directs the public from social websites to the company website. Perhaps due to shear curiosity to obtain more information, as only the raw facts like a ‘teaser’, of the products and services are displayed in social media platforms.  For example, a campaign to create awareness of a latest model of a car launch may direct the visitor to a company webpage providing valuable information such as technical specs, price, dealer location, test drive etc.

Seeing the popularity of social networks, some companies use Internet-based tools designed to improve the organization by circulating information for a wider reach. The tool allows a designated employee handling optimization to push a specific message across multiple social networks simultaneously and also to manage feedbacks trickling from customers.

The capability of Internet, allowing content to be transmitted rapidly has brought about a revolution in marketing efforts. The efforts have seldom failed as they have relied on developing content that Internet users would pass along to their acquaintances.  Spreading like a virus, hence known as viral; this viral marketing trend operates merely on the hypothesis that the company will achieve a broader reach like in a chain reaction.

Over the time, social media optimization has evolved in a trending way that it can be customized. Profiles befitting specific groups of individuals or offers based on geographic and demographic requirements can also be created by social media managers. An apparel brand may post a message about how pure cotton costumes is to Internet from hot or temperate climates and telling the people in a cold climate zone about feeling the warmth in a cotton dress!

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UAE:

Ecumenical Techno Consultancy Services FZC

SM-Office - I1-253 A, Behind China Mall, Ajman

+971 55 537 8122

Email: info@etcsfzc.com

eTCS - Ecumenical Techno Consultancy Services, is an leading web solutions and software solutions company in UAE. Our passionate and talented teams are expertise all kind of web design and software development services. We are engaged in creating new and effective ways to make our online solutions better and better. Our company's deep focus is on providing high quality web design, web development, web application development, seo services, mobile app development, erp software, crm software, library management system software and hospital management system software products. We provide solutions & services in Dubai, Ajman, Sharjah, Abu Dhabi, Middle East regions, India and USA.

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