Email is an essential and traditional tool to convey various information from business to business or industries or business to customers in digital marketing. It’s not only traditional; it is also an effective way to communicate with interested parties.
It was understood that if you sent emails on a weekday and in the daytime, it would have a reasonable click-through rate, but the perfect timing varies from business to business.
Time is also an essential factor that affects your communication, and in this article, we are going to discuss a suitable time to send emails:-
The best days to send emails from Business to Business are Tuesdays, Wednesdays, Fridays, and Saturdays, and peak times of opening those emails are from 8 am to 11 am, and 26 percent of emails are also open from 5 pm to 7 pm.
The best days to send B2C emails are Tuesdays, Wednesdays, Thursdays, and Saturdays between 7 to 9 pm on Sunday; it has the worst click-through rate. A most interesting fact is not all B2C marketers know when their best days to send emails.
Click through rate of emails also depends on your industry type. It can vary from industry to industry. E.g.:- If you want to share a holiday package with customers, you should send it on Friday evening. If you want to send an email for consumer promotion, then the evening time is the best time for it.
To increase your sales, it’s vital to increase conversations, and for this, you should follow a procedure to send emails to your clients and also send follow-up emails to increase sales. You can send follow-up emails after a specific day’s break. Jason Zook says that by follow-up emails, he gets 75% of the conversions.
Finally, we can say that timing is critical to share specific information with your target audience. You should research before sending emails and follow a specific process to get success, and by correct timing and quality, you should get significant changes in your sales.