It can be a tricky business to sell jewelry online. Your business should have a website; otherwise, you will lose your customers. Users today are doing everything online. Your jewelry business should also have a website. So, let’s look at the features of a successful jewelry website.
Mobile/user friendly: Today, more than 70% of web traffic is due to mobile. If your jewelry website is not mobile-friendly, your users will dismiss your business. A website should be easy-to-use so that the users can easily navigate what they want. Otherwise, they will go to your competitors and you will face a huge loss.
“About Us” page: If you want to establish connections and build trust in the eyes of your customers or visitors, you should add your personal experience to your website. This page is the most important page for a jewelry website to instill trust in customers.
Detailed photography: Undoubtedly, it is the most important feature of a website. The pictures of your jewelry should be clicked with a white background and from multiple angles. It should show the right color, size, design, and detail of the jewelry. Otherwise, your sales will be adversely affected.
Secure and multiple payment options: you will have several advantages by adding a secure payment option. It will build trust among the customers that their personal details are in safe hands. You can have international payments easily. It will be more convenient for the customers.
Search engine optimization (SEO): It is not easy to run a website. It may happen that your website did not make any sale, after having all the necessary features. The reason behind this is search engine optimization. Your website should be optimized so that it can be on the top page of the Google search. It will bring traffic to your website and improve sales.