It is a well known fact that content is king which makes your web portal stand out among competitors. However, it is imperative to make your presence really felt by consistent ranking. Ranking plays a huge impact because people are likely to go for businesses ranked on the first page of Google. To achieve this business applies various strategies to achieve the results; though tools are common in most of the cases.
Google Trends for finding out what is trending on the internet. Google Structured Data testing tool & validate your website markup. Google analytics for analyzing your website statistic and Google page speed insights for improving your website page speed. One last tool you need is Open site explorer to find link opportunities by doing competitor analysis.
Now SEO is mainly concerned in two section- on-page SEO and off-page SEO. Let’s dive deeper into what factors are constitutes in on-page optimization.
For increasing organic traffic on the website, on-page optimization tactics are used. Let’s start at the beginning of the page.
On-Page optimization consists of title tags, H1tags, ALT tags, keyword selection, and their placement, internal linking, meta description, Google tools setup, and most importantly unique content. Unique content in its own way is focused on ranking as high as possible in the search engine.
Next comes the off-page factors, which refer to the action taken outside of your own website to impact the ranking with SERPs.
Social media, videos, press release submission, search engine submission, RSS feed submission, directory submission, back-links, footer links, forum posting, article submission, profile posting, blogs, and site maps are more profitable techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others.
Now the big challenge…
Google changes its algorithm multiple times a year, thus making it difficult for marketers to know what is right and what is wrong. The recent trend shows that investing heavily in visual content creation and distribution is a valid quality factor for any web pages. The combination of page authority, domain authority and page rank is also the great recipe to add to your SEO bucket list.