Google the Master:-
Google is the pioneer in search engines in the world and plays a huge role in deciding the traffic for your website. SEO is necessary in achieving the goals set by the organization.
Keywords are nothing but a word or phrase the users use for typing in the search engines. Keywords play a huge role in Google searches and are responsible in generating the conversions (% of traffic) to your website.
It’s tedious to keep up with the frequency at which Google keeps changing its search algorithm every now and then. Google algorithm rewards sites that contain content that matches with the kind of data the customers are searching the most.
The content written by the SEO expert is relevant and insightful with the proper usage of keywords.
Search Engine Results Page (SERP):-
A Search Engine Results Page (SERP) is the results page that users see after searching the required information on Google.
To boost the visibility in Google, your company’s presence in the digital world is utmost important.
Google Page Rank (PR) system
The more the users and Google consider the pages on your website as valuable and informative, better the rankings will be. Google page rank is the process which counts every qualified link a vote. Higher the Page rank, more visibility you get as the search results shows your website higher on the list which makes the way for potential customers in finding you. Google page rank is the most important tactic to get noticed by the giant search engine Google and the SEO expert should thrive for improving the website’s Page Rank.