Best Practices for Anchor Text Optimization

What is Anchor Text?

Anchor text is also known as the link text, as it’s a simple word having a link. Clicking this link leads to the opening of a new page. Generally, anchor text is written in different colours and sometimes it’s underlined.

Why is the Anchor text used for?

Usage of anchor text helps a reader as well as a search engine also. A reader can read a lot more about the related topic that is linked through anchor text. On the other hand, search engines evaluate the content on the basis of content quality and outbound links. Therefore, Anchor text helps in improving search engine ranks.

4 Best practices for Anchor Text Optimization

1. Use attractive anchor text:
In order to make your anchor text attractive, you should assign an attractive colour or font to the anchor text. It can be changed from the website’s design template. Assigning a different colour helps the reader easily understand this clickable text.

2. The ideal length of anchor text:
Always make sure not to use very large or very short anchor text. Moreover, aim for the ideal length anchor text. Also, the length of the anchor text depends on the message that you want to convey.

3. Avoid SEO myths:
Most of the SEO practitioners uses keywords that are used by the page that is going to link through an anchor text. But, we believe writing neutral is the best practice to provide valuable content.

4. Include relevant anchor text:
Make sure while including the anchor text that they must be related to the primary article. Moreover, it should clearly convey what will happen if you click the anchor text.