Chatbot – An Essential Tool of Digital Marketing in 2021


The digitization in the world is increasing day by day. It is moving towards automation in everything. It’s no surprise that chatbots are becoming an essential part in almost every field. In digital marketing too, they manage the processes easily and effectively and also help in generating customers.

Let us take a look at how chatbot is an essential part of digital marketing!

What are chatbots?

A chatbot is a computer program or software that automatically replies to the customers’ requests. They are programmed in such a way that they easily automate conversation with a user. Moreover, they can be programmed with different responses based on a user’s choice or request.

Chatbot marketing

It is a strategy that takes help from a chatbot to increase business in the market. A chatbot marketing strategy makes sure that your customer service requests are not going without an answer and many can even help in generating leads and sales. There are many advantages of using a chatbot in digital marketing.

 Customer services through chatbots

You can create a chatbot that helps customers with their service issues up to a certain limit before forwarding directly to the right person for that problem.

FAQ with chatbots

You can program your chatbot with common questions and their corresponding answers to provide information to your customers for their queries.

 Using chatbots for shopping

Chatbots are even helpful for an in-app shopping experience. You can program or customize your chatbot in a way that customers can purchase directly within the chatbot.

There are so many marketing tactics that you can easily get using a chatbot.

You can use it as a nurturing device as when someone messages your chatbot, it will send an informational reply to nurture them into making a purchase or signing up for your services.

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