Driving customer loyalty in eCommerce

Loyal customers are important for eCommerce stores just like loyal customers to offline retain business. Making loyal customers is a process that offers several benefits to eCommerce stores, such as – loyal customers spend a huge amount on shopping, they are cheaper to attract, above all, they promote your brand.

Loyalty programs: It is being researched that over 80% of the shoppers are most likely to buy from the platform that is organizing loyalty programs on a point basis. Moreover, loyalty program members spend more than normal shoppers.

Easy Return: as eCommerce is boosting throughout the globe, the industry has some standards. One of the most common benefits that all the eCommerce stores are offering is ease to return. Ecommerce giant “Amazon” is the top choice of shoppers due to its easy to return policy. With the help of this feature, an eCommerce store can generate trust among shoppers.

Superior customer service: After-sales services have become crucial as shoppers have a lot of questions regarding – delivery time, product complaints, delay in delivery, product return, and other related issues. In order to make your customer loyal, you should offer quality after-sales services.

Encourage customers to give ratings: Today, shoppers check reviews and ratings before checking out. Let’s take the example of eCommerce giant “Amazon”. Amazon has a superior review and rating system. Moreover, they ask their customer to rate so that they can help shoppers in better decision making.

Email marketing: Email is among the most powerful tool that can boost up any eCommerce store’s sales. Unfortunately, it is the most underused tool as well. Updating the customer regarding new arrivals, trend products, discounts, sales helps in increasing sales.

These are the ways that every eCommerce store should implement to make their customer loyal. All of these strategies are being followed by established eCommerce stores – Amazon, Flipkart, Nyka, and more.