LinkedIn has remained on the top of social networks for marketers and business professionals even after several other social channels have risen to meet customer demands. But there are many visitors and even users who have some questions regarding this app. So, here I will try to answer some of the questions that are in your mind.
How effective is LinkedIn marketing?
It is a very effective app as it has helped 45% of marketers with customer acquisition. It generates leads 277% more effectively as compared to Facebook. However, more than 50% of the social traffic comes to this marketing from B2B sites.
Is LinkedIn free for businesses?
LinkedIn offers free as well as paid subscriptions. It offers free services to individuals and organizations to maintain their profiles and connect with other people. Whereas LinkedIn premium subscription service provides more features to the organizations. It offers four premium features, i.e., career, business, sales, and hiring.
What is the recommended duration for a LinkedIn ad?
It will be best to find your ad with multiple variations so that you can find your happy place because LinkedIn did not have any set duration for its ads. If you want to roll in the leads, you should link your ad to a relevant and valuable offer.
Is the membership or subscription for the LinkedIn ads mandatory?
No, it is not mandatory to have a subscription to the LinkedIn app. You only need to make your personal profile, and thereafter, you just have to pay for the performance.
How do I know the click-through rate (CTR) on LinkedIn ads?
You should have a look at your ads interface. There, you will see the number of impressions, clicks, and your click-through rate. That will show you the exact information about which ads are doing well, and which ads need to be pulled.