Digital marketing is also known as internet marketing and online marketing, where you can market the products and services by digital technology on the internet with search engines, e-mails, social media platforms, mobile apps, websites, ads, etc.
Many businesses want to adopt digital marketing, but they don’t know that how much they would have to pay for it. So, here you will get to know about each of the digital marketing service and their costs.
Search Engine Optimization (SEO)
It is the oldest form and includes website optimization, keyword researching, webpage structuring, content development, and many more. If you have the expertise for Search Engines, then there will be no cost. Otherwise, you will have to hire a professional SEO expert or agency.
An agency in Dubai will charge AED 1000- AED 2000 per month, and an SEO campaign will cost up to AED 1000- AED 7500.
Social media advertising costs
It includes optimization and advertisement of your social media account. Here also, if you are skilled in this area, you won’t have to spend money. Otherwise, the common charge for social media advertising cost is $3000-$7000 per month. The cost totally depends on the platform, the frequency of ads or posts, and your target audience.
Pay per Click (PPC) advertising costs
Here, the advertisers would have to pay for ad clicks and impressions. Google ads and Bing ads are the largest PPC advertising platform. On average, businesses spend almost AED 9000- AED 10000 monthly for their Google ads.
Video marketing costs
Video marketing can furl business growth as it increases brand awareness, engage the audience, and influence purchasing decisions. Businesses create valuable, informative, and engaging content for their audience because video marketing can increase the conversion rate by 85%. Video marketing costs up to AED 1200- AED 50000.
Most businesses strive to search for an estimated price of digital marketing before hiring any digital marketing company in Dubai. The estimated cost for digital marketing varies from company to company. But the average cost in Dubai ranges from AED 9000 to AED 45000 per month, combining all services.
Digital marketing is the one-stop solution for every kind of business, whether it is a small scale business or a large scale business. However, the major services offered in UAE are: Social media marketing, E-mail marketing, Search engine marketing, Video marketing, Search Engine Optimization, PPC, Programmatic Advertising, Content marketing
Nowadays, every business wants to have one of the best digital marketing agencies for them. This is because customers today are moving towards the internet. So, the following features should be there in a good digital marketing agency:
The measurement of the profit or loss of a company in a digital marketing campaign is considered digital marketing ROI. So, the common metrics to measure the ROI are given below: Conversion rate, Customer lifetime value, Lead close rate, Average order value, Cost per Lead, Cost per acquisition
A good digital marketing company should always adapt to all the new changes and move accordingly. So, the current digital marketing trends are given below: Marketing by AI, Augmented reality, Voice search optimization, Programmatic advertising, Chatbots, Automated & personalized e-mail marketing, Video marketing, Shoppable Content, Influencer marketing, and WhatsApp marketing.