Authoritative Website Ways & Means :-
To determine how to rank pages in its search results Google uses algorithm that are technically complex in nature. Here it considers one important factor that is the authority of a website. In other words, if Google deems a website to be of high value, automatically the search engine will rank the site’s pages in higher positions again and again than those of less popular sites.
Your website becomes a privileged one and also authoritative by virtue of showing Google that you could now rank in the top spots for every piece of content that get published.
Avoid Black Hat Tactics Obey Search Engine Guidelines :-
In the past it was possible to pull the wool over Google’s eyes into believing that you were an authoritative website by not following SEO guidelines and technically manipulating it. Google algorithm has come of age and has become smarter to penalize sites that try to hoodwink. However, some automated software still attempts to counter Google’s complex algorithm. Better to stay away from such unethical practice.
Even then in order to speed up the process towards becoming an authoritative website if you use such tactics you may enjoy high ranking briefly. But eventually you will be caught Search Engine Guidelines by Google and the site in question will be blacklisted for ever.
A word of advice; a better option would be to build valid authority that works on a long term basis. You could use this as a basis for improvisation and adapt your site for SEO to work in sync with changing Google algorithm. Several factors on your website need to be considered.
Using Appropriate Content :-
Focus on your content and improve your website authority. This is a most important point to be remembered. Explore and conduct research into the topics you want your audience to know and see that every piece of content is easy to comprehend by adding plenty of white space and relevant images to balance the overall look.
One of the key elements to score on authoritative website is by providing fresh content at frequent intervals. You may even, on occasions, publish high quality images and post relevant updates on content to keep your audience in the loop.
However, it would be better if you desist from posting mediocre images in a bid to maintain authoritative website standards in the UAE.
Specializing in One Area :-
Be wary to cover specific subjects only and not a broad range of subjects. If you attempt variety of subjects, you will not give justice to other sites covering the same information. Being too niche and specific is equally problematic as many people will not show interest in the topic.
Finding a middle ground will be ideal; choose a topic which will be liked by a cross section of people. Incidentally, other businesses also possess the same in-depth knowledge. By using positioning, promote yourself as an expert in the field. What is required here is your focus on your expertise and consistent trumpeting about your business by using the same terms repeatedly.
Your Mission Decided :-
The mission of your online presence in Dubai is determined by focusing on your area of specialization. Assisting others to improve their skills and improving the lives of your target audience are the common goals of your mission. Moreover, your mission will guide you to stay on track with your content and will also explain visitors why they should choose you over others.
Backlinks :-
One of the essential and crucial elements in developing an authoritative website in the UAE is Backlinks. But caution: using them incorrectly may backfire and lead to negative SEO. The following ‘dos’ and ‘don’ts’ will help you:
• Guest blogging:Avoid excessive usage of guest blogging. Something as harmless as guest blogging, though an excellent way to produce links, could possibly come under the watchful eyes of Google to penalize your site. It is advisable to choose relevant domains for your guest posts and present useful information.
• Anchor text: Over the years, the best practices for anchor text have changed radically. Presently in Dubai, in order to avoid spam, we would advocate you related key words and limit the amount of anchor text.
• Comments: Include relevant links in your comments. To facilitate search engines to comprehend your link make sure to include relevant and appropriate keywords.
• Link farms: These are nothing but black hat in a way and obviously detrimental to SEO. Avoid anything unethical.
Social Media:
Another mode to increase your online presence is the profiles on social media. Keep a tab on your target audience on social media platforms where you will find them in large numbers. Generally, these users will expect to find you there. So be active on all the social media platforms to generate results. The popularity of your business gets scaled due to the following and Google watches your progress. In order to maximize engagement, publish updates on a regular basis, by sharing your content and also of others.
Robots.Txt :-
Robots.txt file is needed to allow search engines to crawl your website. Make sure you disallow any pages you want Google to ignore, like login pages and landing pages.
Disavow & Reject :-
To keep you out of the competition for a keyword, there is a possibility to hack your website by another competitor. Google can be requested to reject links in Search Console. Yes it is possible but this is an optional feature. However, it is good to know about it as someone could try to tamper with your site by sending you spam links in order to spoil your reputation prompting Google to take cognizance of your website.
Check Your Score – Your Site Authority Check the authority of your site after having implemented all the above parameters to your strategy. By using Open Site Explorer, you can receive a score out of 100. Check the score and watch it scale higher and higher.