You are doing everything right to create an awesome app, but you won’t get results if nobody knows your app. So now the question is how to stand out from the crowd who have millions of apps. Mobile application users, the only thing which is sure is that there is more than one way of getting the results we want.
So in this article, we will share some of the mobile app user acquisition strategies that will help you get the desired result for your mobile app.
App Store Optimisation
The App Store is still number 1, as there are millions of apps downloaded from the store every single day. This strategy can deliver a huge amount of quality traffic to your app. But make sure that you are using it in the right way by focusing on key page elements, including search keywords, and performing A/B testing.
Organic mobile user acquisition
It is also an effective and cost-efficient strategy to drive app user acquisition. You can achieve this by building a website and maintaining a social media channel that can help you get organic traffic to your app.
Paid advertising
PPC campaigns or social media are effective ways to increase your customers. You can also intelligently place the CTAs and different ads which can attract and send users to your app. You can tell them about app features and the benefit they will get from your app. as users are only interested in the benefit they get from downloading your app.
Influencer marketing
Winning your customer trust and building a long-term relationship is incredibly difficult when you’re just entering a market. In this situation, you can use the influencer in your business who already has an established relationship with your target audience; this method can increase your credibility and brand awareness. And the research shows that 33% of the users download the app under the influence of influencers.
These are some tips that you can use to perfect your mobile user acquisition strategy.
With over 3.48 million (2021 data) apps on both the Play Store and the Apple Store, the mobile application is still growing at a rapid speed. Having so many apps means that there is a constant increase in competition among various app developers in UAE. With the growth of mobile apps, it is becoming increasingly difficult to grab the attention of users.
We can confess that it is more essential and difficult to bring new users to your app than to create an app. It is also very hard to keep them tied to the app.
Now, the question is how one can develop an adequate mobile appin Dubai with a user acquisition strategy to attract new users to use your apps.
Here is the most relevant and applicable strategy to increase your mobile all-user acquisition effortlessly
To bring new users and customers to your app, the first thing you must do is market. Marketing is the most critical part of any business or service in Dubai. The very basic meaning of marketing is to let the users know that you exist in the world and capture the user’s attention.
Paid ads are actually a part of marketing, but the term ‘marketing’ is exceedingly vast. So, it is sensible to talk about paid ads differently. Paid ads have the potential that they can bring new users quickly within a day or week. All you need to do is run a very attractive and engaging paid ad on different platforms such as Google, Facebook, Instagram, etc.
You can give a free demo of your application to the customers. so that they visit your app, and once they like your app, now it is forever income for you. As you give a free demo of your app, it is also known as a ‘freemium’. When users listen to the word freemium, they think that something is quite premium which they are getting absolutely free.
Another organic strategy for bringing new customers and increasing mobile app user acquisition in UAE is to focus on the search result optimization of the app store where you have published your app, whether it is a Play Store or an Apple Store. By understanding their algorithms and AI, you can rank your app higher on their app store.
Ask for a positive review from your existing customers to bring new users to your app. Most of the new users do not install mobile apps in Dubai that have less than 3 ratings and reviews on their apps. So, try to bring an extraordinarily positive reviewable relating. So that is new. Users can rely on your app and can install it without any trouble.