The e-commerce market is highly competitive, the performance of the website and speed play an important role. Customer satisfaction and user experience are important factors for getting ahead of the competition.
Understand your customer: You must take care of your customer’s interests by analysing Google analytics, sales trends, and qualitative data from customers. Understand the behaviour of your target audience to boost sales.
Easy navigation: To achieve a high conversion rate, your website should have easy navigation. It depends on how many click-throughs your customer will take to buy a product. Your website should be mobile-friendly as nowadays, more people search from mobile.
Analyse data and make a decision for site optimisation: You must find out the reason why visitors leave their site and move to another site. With the help of google analytics, you can make a decision on how to improve user experience on your website.
Make a strong online presence by SEO: By using proper titles, keywords, and appropriate descriptions to your site’s content, make your website rank higher on search results.
Use high-quality product images: Images with high quality give customers experience as they are buying from a physical store. You must include images with high quality in order to increase traffic.
Improve categorisation: Your online store must be well categorised and organised so that it will be easy for visitors to find out the product of their interest. It will reduce bounce rate and improve conversion rate.
Relationship building through social media presence: Social Media is the best way to increase your brand promotion and to reach your business target audience. Share the latest updates with your customers on social media and engage new customers from social media by actively participating in social media.