Mobile/user friendly: Today, more than 70% of web traffic is due to mobile. If your jewelry website is not mobile-friendly, your users will dismiss your business. A website should be easy-to-use so that the users can easily navigate what they want. Otherwise, they will go to your competitors and you will face a huge loss. “About Us” page: If you want to establish connections and build trust in the eyes of your customers or visitors, you should add your personal experience to your website. This page is the most important page for a jewelry website to instill trust in customers.