In higher education, social media has become an essential chapter in practically every institution’s playbook. Universities are now using social media to attract future scholars, promote school pride and raise funds for fundraisers. It’s a lot for social media teams in higher education to handle. As a result, it’s essential to have the correct plan tools and support in place so that teams can maximize the benefits of social media.
Students will not apply to colleges they have never heard of; instead they will utilize social media to explore schools that interested them. According to recent target study, 58% of the potential students use social media to search institutions they are considering. 61% think that their social research has influenced them at least slightly.
However, persuading them to register is only half of the battle whereas the other issue is keeping the students enrolled. Virtual tours and student takeover in social media allows schools to provide a glimpse into campus life. Make it simple for students to envision themselves as students of your university.
Make the missions and the principles of your organization well-known. Endorse and exemplify the type of atmosphere that your school aspires to create. Make it clear to potential students, professors and partners that they will be accepted and nurtured in your community. Put them to the forefront to increase favorability, acquire top people and improve public perception.
One of the most important benefits of social media is that it connects students from anywhere, from home, different campuses work study programmers and so on. Make channels and groups to unite students over a variety of themes, hobbies, activities and experiences. Create a hashtag for students to use when they share images of the campus in order to get them reposted.