Online marketing – How to work smartly to boost your website traffic?

Being a part of online marketing is one of the most challenging jobs. As the globe’s rapid transformation to digitalization has tremendously targeted the digital marketing arena, the role of online marketing expert has become more significant in business market. Day by day the businesses have started depending on the digital marketing which has the capacity to increase the reach of the business awareness around the globe in just fractions of seconds. You type a keyword in the search engine and there you see the search results for the businesses relevant to the keywords from different parts of the world.

The main goal as an online marketing expert is to get potential leads to the company by means of smart digital marketing. It is hard to manage most of the marketing processes simultaneously and get the expected results in the given target time.  But now many of the marketing tools are available which makes your job easy. Online SEO tools are available for website analysis, keywords research, competitor analysis, backlinks prediction, link building & link quality analysis for the website.

Examples of online SEO tools :

1. Small Seo Tools
2. Web Ceo
3. SEOBOOK
4. SEO Site Checkup
5. SEO Tool Station

Using this online tool makes easy to analysis the website and work on improvements, so that it can lead towards achieving the target of boosting the business website to appear on the first page of search results.

Subsequently, bulk email marketing can also be worked on by using some of the best tool available. Multiple email fliers can be designed which would directly link to the company website, and multiple campaigns relevant to each flier can be created and scheduled at different time intervals, days, weeks etc. So the mails are shooted to the huge customers’ emails database automatically.

Examples of email marketing tools :

1. Active Campaign
2. MailChimp
3. Vertical Response
4. Zoho
5. Mailrelay
6. Aweber

Using social media sites can also result in generating leads. The company website and relevant products and services can be shared on social media sites. Fliers, posts, images, videos relevant to the businesses which links directly to the company website can be shared on the social media to increase the reach and attract more customers.

Examples of Social Media Sites:

1. Facebook
2. Google+
3. Youtube
4. Instagram