Pay-per-click services provide their services to even the medical field and healthcare industry. PPC services can help your business to bring in potential patients with various ways of online advertising.
Google Ads are constantly updating to provide you with great recommendations. Let us look at some of the best ways to optimise your healthcare paid media.
Organise your account:
A well-structured Google Ads account is the foundation of every successful PPC campaign. Many advertisers overlook this crucial step, but proper organisation determines how effectively you can manage, optimise, and scale your campaigns.
When your account is properly organised, your campaigns, ad groups, and keywords are logically grouped according to themes, products, or services. This structure not only makes it easier to track performance and conversions but also helps Google better understand your ad relevance — ultimately improving your Quality Score.
A clear account structure also enables smarter budget allocation and better control over spending. You can easily identify which campaigns are driving the best results and quickly adjust your strategy for maximum ROI.
Tips to Organise Your Google Ads Account Effectively:
Segment by goals or product categories: for example, separate campaigns for “Shoes”, “Accessories”, and “Clothing” if you run an eCommerce store.
Use consistent naming conventions: Include campaign type, objective, and region (e.g., “Search_Shoes_UK_Conversion”).
Group related keywords together: Keep tightly themed ad groups to improve relevance and ad quality.
Regularly review your structure: As your business grows, your campaign hierarchy should evolve too.
Organising your account might seem time-consuming at first, but it saves hours of confusion and wasted ad spend later — setting the stage for more precise targeting, stronger performance insights, and scalable growth.
If your account is properly organised, it will help maintain focused visibility and will highlight where and when problems or success happen.
Pause underperforming keywords: The less clicked keywords will decrease your click-through rate, increase your lesser-qualified traffic, lower your ability to maximise return on investment (ROI), and get your conversion rate up.
If you will pause these keywords, it will not only help you to save your money but also increase the amount of money that can be spent on your quality keywords.
Revisit your ad content:
When creating ad campaigns, it’s essential to make sure your ad content aligns closely with the keywords you’re targeting. If your ad doesn’t match what people are searching for, there’s almost a 100% chance they’ll skip over it. Relevance builds trust and increases click-through rates. Make sure your headlines, descriptions, and even your landing pages directly reflect the intent behind your keywords.
Conduct a monthly analysis:
Conduct a monthly analysis of your ads to determine whether they are meeting your goals. Review key metrics such as click-through rates, conversion rates, cost per click, and overall ROI. Identify which ads are performing well and which ones need adjustments. Regular analysis helps you allocate your budget more efficiently and keeps your ad account performing at its best.
This analysis will give you all the information about what changes are required to better target your ads.
Test and experiment:
It is the best way to analyze your results and update your strategy. You should always test and run experiments on all your ads before making any updates. This approach helps you identify what’s working and what isn’t, allowing you to refine your message, visuals, and targeting. By comparing different versions of your ads through A/B testing, you can make data-driven decisions and continuously optimize your campaigns for better performance.