A website design with dynamic features that react to the size of the user’s screen is what responsive design is all about. Developed using an intricate technique called responsive design, it creates a site that enhances a user’s browsing experience. The site displays a flexible and optimised web page across different devices. There has been a seemingly distinct audience shift towards mobile browsing. While responsive design represents the simplest way to reach users across multiple devices, this concept is becoming increasingly important as more and more readers prefer to read news online with the help of high-end multiple devices (tablets & smartphones) because it ensures a seamless user experience.
The rapid increase in the use of the internet and the propagation of the rise of different types of web applications on tablet and mobile devices has been the motivating thrust following this development. It has been a usual practice for users to get redirected to a device-specific site, such as a mobile device. However, responsive web design allows a single site to be implemented across various devices without any glitch. It has been envisaged that very soon the sale of tablets is going to increase by leaps and bounds. In other words, responsive design has become a rage for those looking to optimize their online content. Incidentally, some sites are already experiencing over 45% of their traffic from tablets and mobile devices. This creates a strong commercial necessity to accommodate smaller screen sizes within a unified design. Most of the business domain people seem to be traveling, and at this point the access to mobile devices has become significant. It is now a simple approach for someone who wants access to websites or information through mobile devices or tablets. They no longer need to carry a laptop and start it. So it has become a need and an increasing requirement of responsive design.