Home > Blogs > 10 Features Must Have for Website Landing Page
The landing page is a standalone page that is different from a home page or any other page. The landing page serves a single and focused purpose. It will let you make a trade, some special offers, a deal, etc.
Here are the top 10 features of the landing page
Clear content: Your content should be very clear and should always match the product. It should be cut to the point. Don’t add unnecessary stuff and bore the customer with irrelevant content.
Use attractive images: Try to engage the customer for a long time on your landing page. For that, you should add some videos and pictures to attract the customer. Your pictures should contain everything about the product.
Navigation bars: By appealing a navigation bar, the structure of your website will be shown but the bar should lead with different complementary offerings.
Calls to action: It will take the user in the same direction without making them confused about the product. You should design them very elegantly as it is the most important element.
Design specifically: It is an important feature so, you should design the landing page purposely. You should be very clear about everything regarding the page.
Above the scroll: You should showcase the maximum content on the first screen of the landing page. Users normally avoid scrolling the pages so, everything important should come above the scroll.
Understandable URL: Your landing page URL should be as short as it is possible and easily readable by the users.
Reduce links: Try to reduce the internal and external links on your landing page as it creates extra noise and distracts the users.
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