10 Features Must Have for Website Landing Page

landing page design
The landing page is a standalone page that is different from a home page or any other page. The landing page serves a single and focused purpose. It will let you make a trade, some special offers, a deal, etc.

Here are the top 10 features of the landing page

  • Clear content: Your content should be very clear and should always match the product. It should be cut to the point. Don’t add unnecessary stuff and bore the customer with irrelevant content.
  • Use attractive images: Try to engage the customer for a long time on your landing page. For that, you should add some videos and pictures to attract the customer. Your pictures should contain everything about the product.
  • Navigation bars: By appealing a navigation bar, the structure of your website will be shown but the bar should lead with different complementary offerings.
  • Calls to action: It will take the user in the same direction without making them confused about the product. You should design them very elegantly as it is the most important element.
  • Design specifically: It is an important feature so, you should design the landing page purposely. You should be very clear about everything regarding the page.
  • Above the scroll: You should showcase the maximum content on the first screen of the landing page. Users normally avoid scrolling the pages so, everything important should come above the scroll.
  • Understandable URL: Your landing page URL should be as short as it is possible and easily readable by the users.
  • Reduce links: Try to reduce the internal and external links on your landing page as it creates extra noise and distracts the users.
  • Stand out: Your landing page should be unique to convert your users into customers.

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