Customer engagement means a situation where a customer gets interacted with a brand through social media, mobile devices, or direct communication. A customer will know about your brand through content or video content.
More than 80% of the users use video as a marketing tool because videos do a great job to engage viewers. Videos naturally draw people’s attention as their eyes are attracted to movement.
So, explained below are the ways where video marketing can increase customer engagement:
Keeps your audience entertained: You have to admit that video is the best entertaining medium to convey information. It is easier to follow and understand a video than to read a whole book on a subject. And when your audience is fully entertained, this means that your customer engagement is in place.
A broader reach: You can reach different kinds of the audience on different platforms by using videos. It works really well when you use free hosting sites. You can reach out to many people by posting your videos on different platforms like YouTube, Facebook, Instagram, etc. This will allow you to go maximum and attract as many customers as you can.
Increases buyer intent: The success of a marketing campaign depends on its conversions. It means a situation where people have expressed their interest in your product or services and videos are best at pushing the customers to purchase. Customer’s intent of buying a product increases up to 97% when they watch a video for that product.
Keeps it simple: A brand can use both moving images and text to communicate with their customers by using a video. Videos make it very easy to convert the complex message into simple, digestible, and much more interesting. Many concepts are too complicated but video can make it easy to understand.