You have established a business in Dubai and already have a business website with products and services listed. Nevertheless, now you want to launch a new product and brand which you want to promote and market especially.
Therefore, the best advisable solution is “Microsite”.
A microsite is nothing but an individual web page or a small cluster of pages which functions discretely within an existing website with minimal functionalities and purposes that is to be used for a specific purpose, like promoting a new brand or products. Microsites give flexibility and are generally specific domains which are used for a single subject or individual campaign.
The microsite is generally based on a specific topic of the brand or its products, which can range from a single web page to multiple pages. It creates an experience around that specific topic and often includes multiple products or services. Microsites are best used to facilitate brand awareness and engagement while they act as part of a larger campaign.
A microsite has multiple benefits. It helps in generating leads and promoting brands, products or events. It can be used for the launch of new products or services, specific offers, the release of any case studies or study results, details of any event time schedules, new communities, etc. Microsites, if successful, can grow offerings, leading to customer engagement at lower expense and driving return on investment, as microsites focus solely on conversions. Microsites provide very few and limited options, which keep the customers focused on a specific topic, and they provide detailed information on that specific topic.
Subdomain: myproductcampaign.com and domain link: myproductcampaign.com are examples of subdomain and domain links of microsites, respectively. Microsites have an SEO advantage, as their domain names are keyword-rich titles. A microsite is designed and developed in a short span of time, which saves time and is cost-efficient.
Microsites are good options, as they are cost-efficient and add advantage when considering for SEO boosting and are a better way for campaigning any product, brand, event, etc.
A digital marketing strategy is a comprehensive plan that outlines how a business will use various online channels to achieve its marketing goals. These channels include SEO (Search Engine Optimisation), social media marketing, email marketing, content marketing, paid advertising (PPC), and more.
It’s not about using every tool — it’s about using the right tools effectively to reach your audience where they are.
Our complete suite of digital marketing services includes:
Search Engine Optimization (SEO): Boost your website visibility and organic traffic.
Social Media Marketing (SMM): Build your brand presence across Facebook, Instagram, LinkedIn, and more.
Pay-Per-Click Advertising (PPC): Get instant leads with targeted Google Ads and social campaigns.
Content Marketing: Engage and educate your audience with creative and valuable content.
Email Marketing: Nurture leads and maintain customer relationships effectively.
Web Design & Development: Create user-friendly, SEO-optimized websites that convert visitors into customers.
We are not just another digital agency — we are your growth partner. Our experienced team at eTCS combines creativity, technology, and analytics to help your business achieve sustainable online success. Whether you’re a startup or an established brand, we craft strategies that deliver measurable outcomes.
A successful digital marketing strategy is the backbone of modern business growth. Partner with eTCS to leverage the power of digital marketing and take your brand to the next level. Let’s build, engage, and grow — together.