You should not Google your own company name to “check” on how you are doing if you are a business owner or marketing manager. It will improve your online result and return on investment (ROI) by not Googling your own company name.
So, let’s look at the facts that you need to know to stop yourself from Googling your own company name.
Lower your rank
If you will Google yourself to see your website and not click it, you will inadvertently lower the rank of your website as you have just told Google that the result for that particular keyword is not relevant.
Doing this repeatedly will inform your habit to Google and it will alter your result so that you may not see that site again and this will bring down the click-through rate of your website.
Charge your own account
You will be charged if you are doing paid Google ads or Pay Per Click campaigns (PPC). After Googling your own company name, if you will click on the ad, you will charge your account and if you will not click on the ad, you will make your ad look less relevant to the machine learning algorithms which will increase your costs.
You will face consequences when it comes to the effectiveness of your PPC campaigns.
No doubt, we all have done this to see the reputation of our business online. But this can affect your business or website. It is very difficult to rank on the first page of the Google search page, and you will affect your website yourself by searching your own company name on Google.
So, always keep in mind not to Google your own company name, else it will have a bad impact on your business.